Modern Day Marketing Strategies
The Internet has been the encouragement for increased competition within the business industry as more organisations are being established and holding a strong online presence
Three-Quarters of Brits Rely upon Personalised Product Recommendations When Shopping Online
The UK leads the rest of Europe in the adoption and usage of personalisation technology when shopping online, according to a study released today by IDC and RichRelevance
It’s good to give your customers bad news
Giving customers bad news, right up front, can be beneficial for marketers. This article explains why.
Is Technology the Key to Ageing Well?
Infographic on technology and ageing. Older people will use technology if the tech firms respond properly.
Global Mobile Advertising Platform Brings Online Customers Direct to the Local Bricks-and-Mortar Retail Sector
Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up
The Impact of Social Media on Customer Service
Infographic Showing The Impact of Social Media on Customer Service
TagMan Launches Search Optimizer Toolkit to Combat Google’s Missing Keyword Data
TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies …
It Takes 8 Attempts to Find an Accurate Search Result
SearchYourCloud announces findings from a recent search survey conducted in both the UK and US. The survey showed that a third of respondents spend between five and twenty-five minutes searching every time they want to find a document
Should you write headlines as questions on your website?
Research suggests that self-referencing questions get more clicks than standard headlines. But should you opt for questions?
How to improve the Quality Score of your online ads
How to improve pay per click advertising quality scores
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
ITN
Just conducted an interview with ITN about online shopping for broadcast later this week.
