Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.
Reader’s Digest
Conducted an email interview with Reader’s Digest about the psychological impact of the Internet
Google AdWords Campaign Management Can Build Your Business
Google AdWords tips to help you make the most of Pay Per Click (PPC)
Image and Social Media for Girls
The Girl Scout Institute looks at the impact of social media in this infographic
Customer service is not about your customers
Customer service is great for your clients, but it makes you feel good and perform better too
Raven Releases Google Chrome Toolbar for SEO and Social Media
Raven Internet Marketing Tools’ new Chrome Toolbar simplifies and speeds up Internet marketing.
Western Viewers Fall Behind in the Web-connected TV Revolution
People in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to the UK & US
Information Overload is a myth
The concept of the information overload is a myth, according to new research looking at the way people manage vast amounts of information
Psychological Pitfalls of Online Communication
The psychological aspects of interaction via the internet make for interesting study. On the one hand, people will say they enjoy connecting with people they do not know online because it allows them to be themselves. They say they feel uninhibited; researches agree that inhibitions are often reduced with cyber-communication and have coined the term disinhibition effect to explain the phenomenon.
5 Simple Ways to Increase Conversion Rates
Online merchants spend a great deal of time promoting their ecommerce sites and products with SEO, social media marketing and other advertising strategies. Often times, people tend to overlook one of the biggest factors in their sites success, conversion optimization.
Are links not as important as you think?
Are backlinks really that important? A search engine has the answer.
Digital Brain Drain Britain
Is Britain really ready for technological business or is there a digital brain drain?
The Psychology of Colours and Branding
What colours should you use on your website to help convey the right brand image and feeling?