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The tao of SEO: how to find the perfect balance

If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between …

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Half of Brits Surf the Web Before Hitting the Beach

With the cold weather finally arriving, it comes as little surprise that Brits are dreaming of warmer climes. So much so that over half (54 per cent) of all Brits have started planning their main summer break, according to new research of 5,000 British adults from TravelSupermarket. But the research …

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BBC You and Yours

I’m on the BBC Radio Four programme You and Yours today, talking about why we love online review sites like Trip Advisor.

Twitter of Facebook

Twitter users prefer information to being social

Twitter is a great social network – after all, you can have quick conversations with people, sharing your thoughts about a TV programme “live”, or commenting on a soccer player’s mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese …

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Daily Mail

Just been interviewed by the Daily Mail for an article on Facebook advertising.

Truth or lies online

Don’t be too honest on Facebook

Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the “real person” you meet? Take a look at what they say on Facebook and other social networks and you’ll glimpse parts of …

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BlueCava Releases “Cookie-less” Device Identification Technology for Online Advertisers

BlueCava (http://www.bluecava.com), the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced the latest version of its device identification platform. The new release provides an immediate solution for companies doing business in the European Union affected by the EU’s …

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Profile pictures depend on your eyes

Profile pictures online should be baby-faced

What is the first thing you look at when you land on someone’s social network profile page? When you look at an “About Us” web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the …

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Facebook Marketing

How to Master Facebook Marketing in 10 Days

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages Understand Facebook best practices Speak Facebook-ese Create custom Welcome Pages Create a content calendar Understand EdgeRank and the art of engagement Put on a show Create a contest Run a …

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Snooping bosses should ditch the Facebook habit

Many recruiters want to know what really makes us tick by putting a magnifying glass to what we are up to on social networking sites. But new research by the Online Privacy Foundation has revealed just how well others can judge our personalities by looking us up on Facebook. While …

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