Six costly affiliate marketing mistakes

It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping they immediately jump on board, forgetting to perform such things as due diligence on the …

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One in two consumers research electronics purchases on specialist retailer websites but only 14% buy there

Kantar Media Compete’s latest Online Shopper Intelligence report shows that 56% of UK shoppers buying electronics goods online are spending a significant amount of time researching their purchases on the websites of specialist electronics retailers such as currys.co.uk, comet.co.uk and pcworld.co.uk. However, only 14% of those shoppers make their final …

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Did Princess Diana fake her own death?

Princess Diana and Bin Laden are both alive and well…! Really?

Princess Diana shares something with Osama Bin Laden apparently – like him, she is alive…! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for …

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Adfero

Just been interviewed by online news distributor Adfero on the impact of design in e-commerce. Article should be available next week.

Killer Marketing Content

Killer Marketing Content

This download comes courtesy of the good folks at HubSpot. It helps you learn how to create relevant, remarkable content to generate more leads for your business. It provides a step-by-step approach to help you handle the demands of constant content creation. In this 38-page guide, you will learn: How …

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Fasthosts Launches Review Website for Customers

Fasthosts Internet Ltd, a leading UK web hosting provider, today announced the launch of Fasthosts Review Site, http://www.fasthostsreviews.com, a resource website dedicated to customer comments on its products and services. Fasthosts’ review site is separate to the Fasthosts homepage and provides a platform for sharing genuine experiences of using Fasthosts …

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UK Customers are Fifth Happiest in World; Second Happiest in Europe

Zendesk [http://www.zendesk.com ], the cloud-based help desk support platform, today released an early look at its new Customer Satisfaction Index, showing that UK customers are the fifth happiest globally and second European wide, with the service they receive, with an 83% satisfaction rating. The index measured customer happiness across 65 …

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Two birds tweeting

Twitter can manipulate your behaviour

Twitter is not necessarily doing what you think it does. Rather than being the place where you send out short messages to your friends and colleagues it may be the place where your behaviour is manipulated by software. Researchers in Boston, USA, have discovered that “Twitter bots” can change our …

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UK’s ugliest website gets Easyspace makeover

Web hosting and design company Easyspace has given the UK’s ugliest website a makeover. The website, jamborette.org.uk, which promotes a popular international Scout camp – the Blair Atholl International Jamborette – was judged to be ‘dull and old fashioned’ in a competition run by Easyspace to find the worst looking …

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Do not ignore people

Do not ignore your website visitors

Hello, how are you? Hope you are well and that you have had a good day so far. Now, tell me, isn’t it nice to be asked, to be recognised, to be noticed? I am writing this from the Rudding Park Hotel, near Harrogate, where I am speaking tomorrow morning. …

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Different keywords require different SEO tactics

Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web …

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