Leave your office to market your website

Can people see you in the “real world”? if not they might not think so highly of your online business The Prime Minister, David Cameron, was cheered by troops in Afghanistan yesterday as he thanked them for the work they are doing. Of course, in reality, his policy is the …

Read More

New Study Shows That Collaboration With Online Communities Is Increasingly Important for Corporate Reputation and Brand Management

IT-enabled online collaboration, particularly with online communities, is increasingly important for corporate reputation and brand management, according to a new Economist Intelligence Unit study. The Verizon-sponsored study, “Dangerous liaisons: How businesses are learning to work with their new stakeholders,” surveyed senior executives worldwide on their views of how an emerging …

Read More

You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

Read More

Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers

Performics (http://www.performics.com) (www.performics.com), the performance marketing expert inside Publicis Groupe, today released results from “S-Net (The Impact of Social Media),” a report from ROI Research Inc. (www.roiresearch.com) sponsored by Performics. The study explores how social media permeates consumers’ lives and affects communication, shopping and other activities. Despite increased industry chatter …

Read More

People you have never heard of could do your blog a great deal of good

David Walliams with his on-screen partner Matt Lucas; how much did they influence each other’s choice of off-screen partner? Pic courtesy: http://www.flickr.com/photos/admiralty Newly-weds David Walliams and Lara Stone are clearly very much in love. But did they choose each other because they fell in love, or were they influenced by …

Read More

The Ten Best “Must Have” Plugins For WordPress

By Yip Bop WordPress is a highly extensible application – big words that mean you can easily ‘extend’ the functionality of WordPress to do whatever you want it to do. The best and most common way of extending WordPress is by adding ‘plugins’ to it. Plugins are just bits of …

Read More

Why you need to say sorry online

David Miliband merely needs to say “sorry” and we’ll all feel better David Miliband might do better in the forthcoming elections for Labour Leader if he were to say one word – sorry. At the moment, however, he is in “attack mode” calling the Liberal Democrats hypocrites and claiming the …

Read More

Twitter is not a new idea

The celebrity Tweeter, Amanda Holden, was “told off” last night by her producers at ITV for using her mobile during Britain’s Got Talent this week to send tweets. Apparently she was seen on camera sending her little messages during the live show. How do we know she was told off? …

Read More

World Synergy Releases “25 Ways to Succeed Online,” an Online Marketing Guide

World Synergy, an integrated online marketing firm, today released “25 Ways to Succeed Online,” a free report filled with practical advice and reminders to help companies generate more leads and sales while protecting and building their brands.  “Our online marketing team assembled the easy-to-read guide to help businesses avoid mistakes …

Read More

You are no longer in charge of your brand

BP share prices plummets (Picture from Yahoo! Finance) Imagine for a moment your job is CEO of BP and you take a look at the latest share price for your company. This chart doesn’t make you feel too good does it? Then imagine doing a blog search on Google for …

Read More

CustomerImpact Contributes Research Expertise to New Study of Social Media Usage and its Increasingly Significant Role in Purchasing Decisions

According to key findings from the 2010 Social Media Matters study conducted by BlogHer, Inc., with design and analysis consultation by CustomerImpact, social media usage, and its influence on purchasing decisions, continues to grow. Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the …

Read More

Digital PR now as important as ever

With the news that British web users are now spending 65% more time online than they did three years ago, online PR has never been more important, report Punch Communications, a PR agency on the cutting edge of assisting its customers achieve suitable online presence and media relations. Such a …

Read More

SEO Consult Comment On UK Online Habits

The UK’s premier Search Engine Optimisation services provider and Internet marketing agency as voted for by uk.topSEOs.com, SEO Consult, have commented on news that a recent survey shows that Britons are spending 65% more time online than three years ago. The UK Online Measurement Company (UKOM) estimates that the average …

Read More

The sun is shining and I bet you do not want to blog

Who wants to blog on a sunny day? The sun is shining, there is not a cloud in the sky and the last thing you want to do is write a blog post. You’d much rather be outside, relaxing with a refreshing glass of your favourite tipple by your side …

Read More

Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

Read More