Internet Psychologist
British consumers would rather receive traditional direct mail than an email marketing campaign. That’s the conclusion of new research conducted for the Institute of Direct Marketing. Less than one in five people surveyed wanted to receive marketing material via email – they preferred to get it in the post. So …
There are over 100 million blogs in cyberspace now and the rate of growth is phenomenal. Indeed, if blogs continue to grow at their current pace there will be more blogs on the Internet than people on the planet, by 2010. If your blog is amongst all that noise, just …
Bankers are not sleeping easily these days. First, the “subprime” problems emerged in the USA, then French banks took a cautious approach, before the debacle of Northern Rock hit Britain. Clearly, all around the world banking is hitting troubled waters. Even though we hear lots of technical terms like “subprime” …
Universities are pumping out technically literate graduates at a rapid rate. Indeed, you probably can’t even do a degree in Ancient Greek these days unless you are competent using online search methods, for instance. In other words, everyone joining the jobs market nowadays is technically competent. Until a few years …
Today is my birthday – hurray..! And I’m going shopping to celebrate. Many people get money, gift cards or vouchers for their birthday and I’m no exception, so it’s off to the shops later for a bit of a spending spree. I love shopping – as do most people. Indeed, …
Social networkers love numbers; “I have 20,000 friends”, or “My profile has just had its millionth view”, for instance. But actually, who cares? Other than massaging the ego of the individual social networker, numbers do not matter much. Take for instance the latest figures on social networking viewers (shown right). …
Parents rarely agree on how to bring up children; put three mums or dads in a room and ask for a view on any aspect of parenting and you’ll get four different opinions…! However ask them to come up with one factor that is common to all children and they …
Small business owners are seriously bad at using the Internet. Two pieces of research combine to show that significant numbers of small business owners and those running medium sized enterprises are simply not aware they are missing out. For a start, research commissioned by “The Best Of” chain of web …
Bloggers are being used by mainstream journalists as a useful source of information. According to the results of a new study, 74% of business journalists already use blogs or will use blogs as a primary or secondary source of information for their stories. This means anyone who has a blog …
Small business owners are at a real advantage online – providing they emphasis their “smallness”. Many people set up an online business to help them look big – but this could be working against them according to a new study in the USA. It seems that people trust small businesses …
Charles Darwin’s theory of evolution is neat; it provides a simple explanation for the variety of life. In spite of religious argument against it, there is considerable biological evidence for the existence of evolution. Indeed, we have seen species change and evolve even in our lifetime. The problem for humans …
If you had to stick a pin in a map to show where most online shoppers come from, where would you place it? London? Birmingham? Manchester? Well, yes, they all have plenty of Internet shoppers. However, the part of the UK with the highest proportion of Internet shoppers is the …
Teenagers are becoming like their parents. Plus ca change…as the French might say. What is happening is that the younger generations are now seeking answers to their difficulties, to their questions, to their problems, from other people. Instead of resorting to search engines, they ask each other. In the past, …
Researchers in the USA have found an interesting way in which we can improve our memories. But it means that the growing numbers of people who spend their life online could suffer. The psychologists at the University of Michigan have discovered that social interaction helps boost memory skills. It appears …
How long does it take to write a book? Months, years? How about hours? Creativity expert, Ayd Instone, recently wrote, designed and had on sale his latest book inside four hours. “RAW questions for creative thinking” will take you longer to read than Ayd took to put the whole thing …