Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
psychology
Switch off the Internet to reduce work errors
Short term interruptions such as emails or Tweets can derail concentration which leads to errors at work. Switching off access to the web can boost productivity.
Time to tell your web visitors a story
Stories have a powerful way of ensuring your message sticks. Research suggests that if you use stories people remember your website longer.
Brain studies reveal what to do with your website
You need to accept that nothing about online business is proven. Only testing and re-testing will work in the long term.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Five psychology tips for web design
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
Can you suffer from content burnout?
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.