The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
psychology
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.
Read this then switch off your computer
Too much time spent online could affect your memory for ordinary life offline as well.
The Psychology of Social Media: Why We Tweet and Who Doesn’t
The Psychology of Social Media: Why We Tweet and Who Doesn’t
Why you need to fill your business with habits
Rituals enhance consumption. Turn your business activities into habits and you get more take-up.
How to detect online liars
People lie online but there is a way to detect lies in social media and online message systems.
7 Psychology Books Every Business Owner Should Read
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
Internet rituals will boost performance and make you enjoy the web more
A routine for online activity will help reduce stress. But new research suggests it will also help you enjoy the Internet more.
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact …
Don’t be deluded by online “success”
Does online success breed more online success? It depends, says Web Psychologist Graham Jones