Sometimes SEO is stating the obvious
Search Engine Optimization is often seen as difficult. But research shows it is often merely obvious.
Graham Jones
The Guardian
Interviewed for article on Facebook and self-esteem
How to get boys to read more – buy a Kindle..!
The Amazon Kindle encourages boys to read more and also provides a means of reading material anonymously.
Mother and Baby Magazine
Just been interviewed by Mother & Baby Magazine about the appeal of Pinterest.
Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Should you send that email?
Should you send that email? This infographic helps you decide whether or not to press that send button.
Google is forcing you to change your thinking
Google is introducing semantic search to its results pages. This means that the whole notion of keyword searching and SEO will disappear.
Outsourcing for Internet Marketers
Free booklet on outsourcing and how to find and manage outsource suppliers.
The 20 Most Expensive Keywords in Google AdWords
Where Google Makes Its Money: The 20 Most Expensive Keywords in Google AdWords
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.