Mother and Baby Magazine
Just been interviewed by Mother & Baby Magazine about the appeal of Pinterest.
Graham Jones
Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Should you send that email?
Should you send that email? This infographic helps you decide whether or not to press that send button.
Google is forcing you to change your thinking
Google is introducing semantic search to its results pages. This means that the whole notion of keyword searching and SEO will disappear.
Outsourcing for Internet Marketers
Free booklet on outsourcing and how to find and manage outsource suppliers.
The 20 Most Expensive Keywords in Google AdWords
Where Google Makes Its Money: The 20 Most Expensive Keywords in Google AdWords
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
LOOK Magazine
Interview for Look Magazine on Pinterest
The Web is Tangled by Deception
Deceptive advertisements are the most attractive ones to which we pay most attention. But they are also the fastest to be dismissed.
How To Track QR Codes
A Quick Response code (QR code or QRC) is a type of barcode, but it is also used as a marketing tool to increase traffic to your web site, boost sales, and help market your business. They may seem a novelty at this point, but they’ve been used in Japan …