Mirroring behaviour may not be the benefit that NLP suggests

Empathy and money don’t go together

People who love the concept of “Neuro-Linguistic Programming” (NLP) will often try to empathise with you by “mirroring” your body language. There is plenty of research which shows that when people are attracted to each other they tend to adopt similar body positions, make the same gestures and so on. …

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Dr Brooke Magnanti, aka Belle du Jour

Blogging is good for you and your business

Dr Brooke Magnanti is a scientist who you might know better as “Belle du Jour“, the £300-an-hour prostitute who wrote such a famous blog it was converted into the TV series, “Secret Diary of a Call Girl” starring Billie Piper. Dr Magnanti was finally “uncovered” in 2009, some six years …

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Connecting with the digital brain

Five Psychological Tips for Websites

Getting people to engage with your website and to click on anything is an ever increasing problem. The number of available web pages is rising dramatically – 40 new websites are created every single minute of each day. And together with the existing websites (all 260 million of them) Google …

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BBC Radio Newcastle

Just been on BBC Radio Newcastle talking about “Internet trolls” – the people who say negative things on other people’s social networking sites.

Facebook Makes You Happy

Are you in the mood for Facebook?

All over England today mums (and some dads) have a tear in their eye; it’s the start of the school year. Some rather small almost 5-year-olds will be off to Year R, whilst 11-year-olds start “Big School” today. Proud mums and dads will have waved off their youngsters outwardly smiling, …

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Jonathan Ross has personality

Online businesses depend on just four words

So TV celebrity Jonathan Ross is back on our TV screens in what looks like a remake of the David Letterman show. Whatever you think about these rather loud-mouthed chat show presenters, there can be no doubt that they both have personality. Of course, we all have a personality – …

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Fluffy animals can boost your website

Fluffy animals can boost your website

What a lovely picture. A young gorilla mum with her three-day-old baby son. All go “aaah”. But the chances are, before I even asked you, your brain had already gone “aaah”. Yes, she is a gorilla and yes, she’d attack you if you went anywhere near her little one. But …

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Social media does not rule

Businesses might not benefit from social media

You can’t move for advice – some of it on this website – about using social media in your business. But two new pieces of research published co-incidentally suggest that many businesses need to revisit the mad rush for being social. The first study is about mobile advertising. It was …

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Face width is important in business

Want to succeed online? Get a fat face to run your website…!

Psychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces made more profits than businesses where the leaders were …

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Talk Sport

On the George Galloway show talking about the good and bad effects of social media.