Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
It was great to read that teachers in Miami are exploiting the Internet and modern technology to help teach children. According to the Miami Herald newspaper one art teacher is using blogging to engage more with children in classes. Another teacher has started using iPods to deliver digital content to …
New market research suggests location based services are going to take off in a big way. According to the research published in eMarketer, the current 12 million subscribers to location based services will skyrocket to more than 300 million in the next five years. Location based services mean you integrate …
So, Google has bought YouTube for $1.65 billion. Wow! In case you don’t know, YouTube is an online video sharing web site. You can post your home videos up there and anyone can have a peek at them. So why is Google that interested in YouTube? Advertising. Pure and simple. …
Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon and “geekspeak”. According to the research Internet users have little idea what “podcast” means and …
Social networking is all the rage at the moment – indeed I’ve mentioned it’s value several times already. Social networks are an online extension of your existing offline interaction with people you know. They are a natural human activity so online social networks are something we can all see the …
The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing the web for personal pleasure or information. Also, there are potential legal problems if employees …
We’ve all heard that blogging is good for business. Indeed, in this blog I’ve even said you must blog to stay in business. But what’s your return on investment for blogging? An attempt to work this out is being made at Forrester Research, however let’s consider what you are doing …
Today I was at the annual Email Marketing Conference of the UK’s Direct Marketing Association. There were several interesting facts revealed during the day, but several speakers echoed a single theme. They were clear that email marketing is not like other forms of direct marketing. Instead, it is much more …
This weekend I’ve read a great deal about online social networking. If I were to believe what I’ve read, I’d think that all you needed to do was set up a whizzy social networking site and you’d be an instant billionaire. Wherever you turn in newspapers, magazines, or even online, …
Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use the Internet as a prime source of vacancies and want to use the online services …
Listening to the radio this morning I discovered that the biggest online retailer is the UK supermarket, Tesco. This company is a true phenomenon. One pound in every seven of the British economy is spent in Tesco stores. And today I discovered that it takes £1billion online – two thirds …
Once again, research has confirmed what I’ve thought for ages – businesses just don’t understand blogging. A three month study involving nearly 2,500 businesses by Fasthosts has shown that the majority believe blogs have powerful business uses. But only 3% of companies in the survey actually plan to start a blog..! …
A survey of 750 of the world’s leading “futurists” has revealed a largely negative view of how the Internet will affect our lives by the year 2020. According to the research, we’ll have less access to the Internet because of limitations imposed by governments. The futurists also believe addiction to …
A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t …
Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their …