Email marketing needs a new approach

Today I was at the annual Email Marketing Conference of the UK’s Direct Marketing Association. There were several interesting facts revealed during the day, but several speakers echoed a single theme. They were clear that email marketing is not like other forms of direct marketing. Instead, it is much more …

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Social networking online – don’t let’s get carried away

This weekend I’ve read a great deal about online social networking. If I were to believe what I’ve read, I’d think that all you needed to do was set up a whizzy social networking site and you’d be an instant billionaire. Wherever you turn in newspapers, magazines, or even online, …

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Top companies fail another Internet test

Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use the Internet as a prime source of vacancies and want to use the online services …

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Businesses just don’t “get” blogging do they?

Once again, research has confirmed what I’ve thought for ages – businesses just don’t understand blogging. A three month study involving nearly 2,500 businesses by Fasthosts has shown that the majority believe blogs have powerful business uses. But only 3% of companies in the survey actually plan to start a blog..! …

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The future for the Internet is all negative

A survey of 750 of the world’s leading “futurists” has revealed a largely negative view of how the Internet will affect our lives by the year 2020. According to the research, we’ll have less access to the Internet because of limitations imposed by governments. The futurists also believe addiction to …

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The Internet really appeals to the young

A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t …

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Google set to help Internet marketers even more than usual

Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their …

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Internet crime hits home users the most

Internet criminals are targeting home users because they are easy prey. A new report by Symantec shows that attempts to hack into personal details have gone up by 81% in the past year. Many of these criminal acts succeed, as do the spam emails that we all get. They succeed …

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Politicians need to start blogging

The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more …

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Internet shoppers suffer from “web rage”

According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or …

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Companies must write a blogging policy

Few companies have written policies on blogs. People have been fired from their firms for blogging “from the inside”. There are anonymous blogs apparently spilling the beans about particular companies. Plus, people who work for companies comment on blogs around the world. All of this activity has a significant impact …

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Internet retailers need more accessible sites

A report out today suggests that online retailers are losing millions of pounds each year because their sites are not accessible enough. What that means is that people with disabilities, such as sight problems, or a lack of an ability to use a keyboard, are not able to use many …

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Blogging survey shows significant problem for corporates

A new survey of blogging reveals that many large businesses see the value of blogging, but are not really doing anything about it. The study of 450 companies found that even though most of them understand what a blog is and that it would be valuable for their business, six …

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