Confident buyers need different websites
Website visitors make purchasing decisions based on their confidence levels. That means you need different pages for different levels of confidence.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Price should be just the money your customers pay
Internet marketers are reducing their potential for sales because they make pricing too complex. Simplicity in pricing is best.
Who is your blog for?
Is your blog for you to make money or is it for your readers? Some bloggers cannot distinguish the two it seems.
Is Google rubbish or are we just lazy?
Google search results provide inaccurate and false information, according to one study. But we accept what Google provides. Are we lazy?
Stop email and talk to people instead
Email interruptions slows us down and reduce productivity. But interruptions from people make us more productive.
Your business depends upon the views of others
The views of your customers are vital in gaining new business, research shows. Social reviews are fundamental online it seems.
Paranoid about social media? If so, it’s your fault
If you think other people are “out to get you”, the probably are and it is probably your fault anyway. Solution? Forget it..!
Website sales could be boosted by position of products
Online sales of products could be affected by the position on the page. You should put the most profitable items in the middle.
Habitual website behaviour will help you succeed
Successful websites are habits. People visit them automatically, so for your website to succeed you need to turn into a habit.
Olympics herald a golden opportunity for business
This year’s Olympics will be the most interconnected of all. Most people will be watching it on two screens at the same time.
Take a rounded approach to website design
Websites often use boxes to show products or have square advert blocks. But research shows rounded corners lead to more sales.
What people do not see on your website matters
Website design should focus on what people cannot see. Unattended peripheral vision can affect what people feel about your site.
3 Reasons Why Your Staff Should Blog
Getting your staff to blog will boost your business in several ways. Here are three reasons why your employees should blog.
You are better at search than Google
Human beings are much better at search than Google. This means that people can instantly see what they want to find on your web pages.
Make your website more human
Websites should be more personal. Having a human website is much more likely to succeed, new research shows.