Vast amount of online data reduces marketing effectiveness
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Lawrence family shows us all how to behave
When the history books are written the names of Doreen Lawrence OBE, Neville Lawrence OBE and Stephen Lawrence will be writ large, along with the rest of this ordinary but amazing family, including Stephen’s brother, Stuart. It is almost unbearable to read the unbelievable way in which the Lawrence family …
What is your blogging plan for 2012?
Supposedly, today is the first day back at work after the Christmas break; don’t believe it. The first day back at work is not until next Monday. Every year the media tells us that the day after the New Year Bank Holiday will see the rush to “normality” – forgetting, …
This New Year your online resolutions should be tiny
So we are mere hours away from 2012 – the London Olympic Year when Britain’s hopes will be high and thousands of young athletes will be striving for their best performances so they can get their hands on that elusive gold medal. Meanwhile, at the other end of the athletic …
Retailers are bound to do better online
Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase …
How to beat online distractions
For a moment, just focus…! Ignore those links on the right hand side of the page. Resist the temptation to sign up for my weekly newsletter. Shut your eyes to the other tabs and windows open on your screen. Instead, for a moment or two – concentrate. There that was …
Five ways to prepare your website for 2012
So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at …
Christmas Past or Christmas Present – which is best?
Charles Dickens knew a thing or two about human psychology. In “A Christmas Carol“, the main character Ebenezer Scrooge connects his past to his likely future and changes his behaviour as a result. Instead of being a miser, he dramatically alters his behaviour and becomes a model of generosity, providing …
Do not make your customers think
One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows …
Your online products need plenty of reviews
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English …
How to attract website visitors – be interesting…!
Now tell me, why have you visited this page? Is it because you simply love being here? Or is it because you want to find out how to be interesting? Or are you just passing the time, skimming the web in the hope of finding something to while away the …
Yet more evidence that you should not focus on internet success
Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from …
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that …
Online brands could actually be driving customers away
British TV presenter, Jeremy Clarkson has hit the headlines with his poorly-judged comments about public sector workers. Union leaders demanded an apology – and got one. Now the BBC has received almost as many complaints about Clarkson as they did about Jonathan Ross and Russell Brand – both of whom …
Look at online companies that fail to help you succeed on the internet
London’s Mayor, Boris Johnson, was in Battersea the other day “bigging up” the redevelopment of Battersea Power Station, that iconic landmark which many people only know from the front cover of Pink Floyd‘s album, Animals. Sadly, rather unlike the long-running success of the rock group’s music, the plans for the …