Do not make your customers think
One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows …
Publishing A Blog Post People Remember
By TJ Philpott When publishing a blog post you want it to be something that will spark a positive reaction from readers! Most popular blogs are able to capture the attention and interest of their visitors thereby compelling them to return hence their popularity! The question here is what it …
The Leaked Zuckerberg Photos And The Fragility Of Privacy
A few days ago, hackers exploited a security flaw on the Facebook website to gain access to private photos belonging to Mark Zuckerberg, the founder and CEO of Facebook. Although the security loophole was swiftly closed by Facebook, the images had already been posted to the web by the hackers. …
Innovative ExactView Technology Tracks Social Media to point of Sale
Brands who have implemented a social media strategy into their integrated consumer outreach programmes but have been unable to effectively evaluate the success of their campaigns to the point of sales conversions, need now look no further than ExactView – the latest technological advancement by leading provider of real-time performance …
Your online products need plenty of reviews
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English …
How to attract website visitors – be interesting…!
Now tell me, why have you visited this page? Is it because you simply love being here? Or is it because you want to find out how to be interesting? Or are you just passing the time, skimming the web in the hope of finding something to while away the …
Two thirds of British people use Social Media to Enhance Their TV Experience
Motorola’s global research study shows viewers are augmenting TV habits with Internet usage 29 percent of British viewers watch television on a mobile device Almost 10 percent of British viewers watch more than 30 hours of TV a week. Second only to the US – Britain has over twice the …
Yet more evidence that you should not focus on internet success
Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from …
New Google patent: does your site have references from trusted agents?
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There …
Top Santé Magazine
Just completed an interview for Top Santé magazine on the psychological health implications of being obsessed with Facebook.
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that …
Online brands could actually be driving customers away
British TV presenter, Jeremy Clarkson has hit the headlines with his poorly-judged comments about public sector workers. Union leaders demanded an apology – and got one. Now the BBC has received almost as many complaints about Clarkson as they did about Jonathan Ross and Russell Brand – both of whom …
B2B Lead Generation Using Content
[raw] B2B Lead Generation—Using Content to Acquire New Customers View more presentations from eMarketer [/raw]