Internet Psychologist
If you sell things worldwide, you need to ensure that your web sites are localised to user behaviour in each country. For instance, people in the USA behave differently online than people in the UK. New research from ScanSafe shows that American Internet users are much more likely to use sites …
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies to be watched. AT&T earlier announced their online television service. The technology rush to use …
I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business …
A new social shopping site is in beta test and already it looks set to redefine things for Internet retailers. Called Crowdstorm it allows shoppers to find out what is being sold, where, what’s good about it and so on. In other words shoppers can find out the best deals and …
Microsoft has been developing a new search engine, it has called Microsoft Live in order to stave off the competition from Google and Yahoo. Microsoft Live follows quickly after the company revamped its MSN Search as a result of falling market share in the search arena. However, MSN Search failed …
Each day I see on my Personalised Google Home Page a set of quotes. I noticed today that one is from Albert Einstein: “Not everything that can be counted counts and not everything that counts can be counted.” Now, each day I also get a ton of stuff from “gurus” …
On September 11th 2001 I was on holiday with my wife Cathy and my son Elliot, who was nearly two years old at the time. We had been out to lunch and got back at just after 2pm. Elliot wanted to watch a video, so we switched on the TV …
Chinese censors are tightening the rules about the distribution of news within China. According to The Times, news organisations, such as Reuters, mist first get their material approved by the Chinese authorities prior to distribution. Restricting access to news is fairly typical in authoritarian states or in countries running under …
So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s …
Rupert Murdoch’s News International launched a free newspaper in London, called The London Paper. There are already several free newspapers handed out to commuters on the rail networks and on the streets. There is also a paid-for evening newspaper in London, the Evening Standard. Clearly News International wants a piece …
Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested that 71% of people buy goods and services online. Indeed, by 2010 in the UK …
A study of teachers in the UK has confirmed the educational benefits of the Internet. The research has shown that the use of the Internet in the classroom helped all pupils, regardless of ability. Furthermore, teachers believe that the Internet has helped pupils gain better exam results. The reasons behind …
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread the word of blogging. But there is more to it than this. If you are …
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having the right offers in the right place. It is no coincidence that most supermarkets are …
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any words that had reasonable numbers of searches or little competition. Discussing things with her I …