The article will walk you through basic concepts of A/B testing and help you successfully launch your social media campaign even in less time than a rocket.
Retailers are taking advantage of the latest advancements in consumer targeting, but what are the drawbacks? Here are the pros and cons of Big Data in retail.
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Coosto, the social media monitoring and engagement software supplier from Eindhoven, the Netherlands, has introduced its new free tool, Coosto Open, in perfect time for the 2014 World Cup
Infographic Showing Internet Use in the UK
Don’t believe everything you read in your analytics reports; most of those visits to your website are not from real people.
MathSight the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update
Infographic showing the dangers of big data
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Infographic showing power of analytics
Decibel Technology, a leading specialist in software for web development and website management, today launched Decibel Insight, a sophisticated analytics and data insight tool
Should you redesign your website? Yes, says Alex Tuegels of WebKick from Andover
Go2Geo provides its users with geographically targeted shortened links and real time actionable analytics
New tool from 1&1 is a further step in offering small and medium sized businesses easy to use Internet solutions to support their business goals
What are the ways of measuring the impact of content? This infographic shows you what to consider.
Companies using social media fail to understand whether it generates any profits for them – a basic schoolboy business error
Infographic on who is actually using Google analytics.
Cuutio is an easy-to-use inbound marketing tool for companies to compare keyword-specific Google positions of their competitors to their own
Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.
Customers acquired through Google have a higher lifetime value than through other methods. Google advertising really pays off.