Facebook “proves” most business websites are poorly written
Study shows that Facebook posts are more memorable than “well written” text. This suggests that natural language is better for websites
Facebook’s new Graph Search is a non-event
Facebook Graph Search could be a solution to a non-existent problem
Search statistics reveal interesting behaviour
Search behaviour is becoming more focused, leaving most business out in the cold
Five Resolutions for a Successful Online Business
Five New Year resolutions for a successful internet online business in 2013
The Tweeting Pope has a lesson for your business
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
Now is the time to ditch some online friends
The number of connections you have in a social network is related to the prevailing economics.
Fat children could teach you a thing or two about social media
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
Is Facebook slowly killing itself?
Changes at Facebook, including paid-for, promoted posts could mean that people no longer get what they want out of the social network
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.