Internet Psychologist
Researchers at Dartmouth College in New Hampshire have discovered some interesting new information on the effect of choice in buyer behaviour. According to the study published in Psychological Science, choice of available options has a varied effect on buyer behaviour. Previous research suggested that choice actually prevented buyers from making …
Readers of the Financial Times are a canny lot. After all, you don’t get to be concerned with the financing of the country unless you know a thing or two. So it was interesting to read in yesterday’s newspaper that the City believes that social networking on the Internet is …
Gordon Brown plans to “revolutionise” the British education system. According to his Mansion House speech last night when he becomes Prime Minister he wants a world class education system. At least that’s what he told us. However, he is either missing the point, doesn’t understand what is happening in the …
Marketers are still not exploiting the potential of the Internet. In spite of record numbers of people coming online, even though there is more money being spent on the Internet than ever before and although entrepreneurs are targeting the web first, traditional marketers are still reluctant to use the Internet. …
Web site owners complain constantly that they don’t get enough traffic. Indeed, if you don’t receive sufficient visitors to your web site, you won’t sell anything. And if your web site is designed simply to build your reputation, you won’t get far if you don’t have many people reading what …
Younger people – those under 40 – don’t rely on email. They may use it, but rarely check their inbox. Conversely, the over-40s love email so much, they feel their life would not be complete without it. If you run an online business these differences are important to notice. If …
Internet users are suffering increasing problems finding what they want. Often you will find that whatever you are searching for advertisers, or “aggregation” software brings to the top of the search engine listing material that’s not directly relevant. Clearly, the search engines attempt to bring you the most relevant results. …
Shoppers at supermarkets have witnessed a silent revolution in shopping in the past few years. Supermarket giants like Wal-Mart, Tesco and so on have all installed new checkouts that are rapid and reliable. One of the bottlenecks in the whole supermarket “shopping experience” was the checkout. You would happily (perhaps) …
Business owners have still to capitalise on the power that social networking provides. At the moment companies and Internet marketers are largely using social networking sites to advertise their products and services. Some businesses are using social networks to help communicate with customers and colleagues, but that’s about all. However, …
Environmentalists are enjoying success at the moment. After several decades of campaigning, environmental issues are now mainstream and at the top of the agenda for many politicians and business people. Indeed, only yesterday Google announced it was “going green”. Human beings have a tendency to get “swept along”; we have …
Internet marketers are losing money by ignoring emails they are sent from customers and potential clients. According to experts in running call centres, eGain, 44% of firms completely ignore emails they are sent by visitors to their web sites. Some sectors are worse than others it seems. The telecomms industry …
Bloggers are only using half the power of blogging software – if that. The vast majority of people writing blogs are simply typing up their latest musings and adding them to a blog that is not even part of their main web site. Indeed, the vast majority of blogs do …
Business owners appear to have become enthralled by the concept of “globalisation”. The Internet means your customers can come from anywhere in the world and several companies have used the web to expand their reach. However, the struggle against the global competition is huge and it is taking many business …
Futurists have been telling us for ages that we are going to live in an increasingly connected world. Only last week Marks and Spencer launched the iPod suit, where the jacket comes pre-wired with all the connections you need for your iPod. We’ve been hearing about computerised clothing and the …
Shoppers on the Internet are prepared to pay more for what they buy from you if your site has a clear privacy policy. According to research from Carnegie Mellon University, shoppers want to see your privacy policy plus they will pay more for goods and services from sites where such …