You have more content than you think
Producing more and more content is a real problem for many people. But you have much more content than you think you have.
Graham Jones
There is no point in Google +1 – or is there?
Google’s +1 system will not give you any search engine benefits. But it will give you human benefit as people share your content.
Could you be wasting your time with Google?
Google wastes your time. You spend several unproductive hours each week using Google.
Why you need to fill your business with habits
Rituals enhance consumption. Turn your business activities into habits and you get more take-up.
What can YOU connect to the Internet?
This might come as a surprise, but there are a bunch of “Essex Girls” attached to the Internet via a special necklace. I kid you not. They are not, however, white-stiletto-wearing teenagers. Instead they are a herd of cows on an Essex farm. Around their necks they have a device …
More evidence that print is preferred over digital
Print is not dead; indeed research shows that people prefer printed magazines to digital ones.
How to detect online liars
People lie online but there is a way to detect lies in social media and online message systems.
7 Psychology Books Every Business Owner Should Read
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
Doubt placed on value of online comments
Comments on blogs and other websites appear to suffer from a “herding” effect where people say what other people say
Search is for old people
Younger people are increasingly turning to social media as a means of finding things online, whereas older people prefer search engines
Forget the keyboard – handwrite your web content
Handwriting engages parts of the brain not used when we type on a keyboard. For better web content, start with handwriting
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Make it really hard for people to get links
Links on websites could be more dangerous than you think. They could be harming your search engine ranking, rather than helping it.
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.