Vince Cable exposes technology problems for your website

The Secretary of State for Business, Vince Cable has got into hot water because he told the truth. In a much publicised and secretly recorded conversation, the Liberal Democrat minister told people what be believed in. But it is his honesty that has got him into trouble. According to his …

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Perhaps you should make your website hard to read

James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …

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Annoying pop ups might actually boost sales

How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …

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Three strange reasons for doing social media

Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …

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20 Things Google Likes On Your Website

20 Things Google Likes On Your Website By Mardy Sitzer Are you seeing what I am seeing? If you are searching on Google the same exact key words that I am searching, chances are NO – you are not seeing what I am seeing. I am in New York City …

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Search engine ranking influenced by readability

Your website will not retain people for very long if your pages are typical. On average, around half the people who visit a website disappear immediately the page opens – they “bounce” out. And even if they do stay on your web page for any reasonable length of time, research …

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Categories Uncategorised

Is Your Open Rate Disappointing You? Read These Tips

Is Your Open Rate Disappointing You? Read These Tips By Julia Gulevich If you do marketing online, you probably have a database of subscribers, customers or clients to whom you send emails – regular newsletters, special offers, promotions and others, and you are probably monitoring your email open rate. If …

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Avoid trying to impress people online

Oprah Winfrey might be in danger. She could be thinking she is better at promoting Australia than the people who live there. In an eight-day visit, likened to a Papal tour, Oprah has just finished filming four episodes of her talk show which will be broadcast in January. They are …

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The X-Factor could really boost your online business

After three months of TV we finally know that Matt Cardle is the winner of X-Factor. Last night a record-breaking number of people (20m) tuned in to see the ex-painter and decorator from Colchester win the £1m prize. Simon Cowell only managed to secure 3rd position with his group, One …

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Boost your website because of snow bound Britain

Britain’s roads are at a standstill with cars and lorries are still stuck in snow and ice. Hundreds of schools are closed, children are happily sledging and skating, and the shops are complaining that people are staying at home. Welcome to winter. People have been stuck in traffic jams for …

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Your website should be predictable

BBC Radio Four’s James Naughtie has been very naughty this morning. Live on air he renamed Culture Secretary Jeremy Hunt using a consonant for his surname which was rather nearer the start of the alphabet. The slip up stood out like the proverbial sore thumb because it was so abnormal, …

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BBC Radio Merseyside

Appeared on BBC Radio Merseyside today talking about Facebook and its use in divorce cases because of online flirting.