Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
How long is too long for content?
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
It’s good to give your customers bad news
Giving customers bad news, right up front, can be beneficial for marketers. This article explains why.
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
How much email marketing is too much?
Can you send out too much email marketing? Will your customers get annoyed or fed up? This article explores the boundaries.
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
Three ways to make your visitors feel more involved
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
Why search results don’t work
People do not see the search results they think they see. They miss seeing important and valuable sites once they have seen one useful link.
Can you suffer from content burnout?
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Why you should write very long website articles
Google is highlighting in-depth articles. People love reading long articles. You really should write more…!
Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.