Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
How much email marketing is too much?
Can you send out too much email marketing? Will your customers get annoyed or fed up? This article explores the boundaries.
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
Three ways to make your visitors feel more involved
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
Why search results don’t work
People do not see the search results they think they see. They miss seeing important and valuable sites once they have seen one useful link.
Can you suffer from content burnout?
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Why you should write very long website articles
Google is highlighting in-depth articles. People love reading long articles. You really should write more…!
Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
7 ways to capture your blog ideas
You need to capture your blog ideas the moment you get them, otherwise your memory will not store them. Use one of these 7 methods
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.
Who will help your website the most?
What kind of people do you need to employ in order to boost your website?
How to make your website shareable
Sharing is all the rage online, but just how can you make your site shareable? This article explains how.