Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
7 ways to capture your blog ideas
You need to capture your blog ideas the moment you get them, otherwise your memory will not store them. Use one of these 7 methods
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.
Who will help your website the most?
What kind of people do you need to employ in order to boost your website?
How to make your website shareable
Sharing is all the rage online, but just how can you make your site shareable? This article explains how.
Other people hold the clues to your content
Other people can often see what your business needs to write about better than you
Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.
Read this then switch off your computer
Too much time spent online could affect your memory for ordinary life offline as well.
Are you wasting time with responsive websites?
Responsive web design is necessary for mobile devices. But very little business activity happens on mobiles. You could be time wasting.
Young academics show you how to succeed with a blog
Publishing early and publishing lots equals success according to new study
You have more content than you think
Producing more and more content is a real problem for many people. But you have much more content than you think you have.