Voucher codes are not worth the paper they are not printed on
Voucher codes only appear to work if there is instant gratification. Any delay in receiving discounted products makes people value them less.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Content marketers miss the point
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
Internet marketing requires thorough testing
Internet marketing does not have an easy route; thorough planning and testing is required.
What is the best newsletter system?
Which if the various online newsletter systems is best? This article doesn’t review them but suggests an alternative way of assessing the e-newsletter systems.
Pictures could REDUCE your online sales
Pictures can be glossed over preventing people from making purchasing decisions
UK Government misunderstands web porn
The UK Government has missed the point about online child pornography, once again, showing a lack of understanding and care
Google+ will help your search engine ranking
Google+ does NOT help you gain higher search engine rankings. We know that because Google themselves say so. Indeed, one of their leading engineers Matt Cutts even went so far as having to debunk the widely held theory in a forum discussion. Well that just goes to show how much …
Why your website needs original pictures
Pictures are the most frequently shared content on social media, so it is worthwhile having great images on your website.
Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
How long is too long for content?
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
It’s good to give your customers bad news
Giving customers bad news, right up front, can be beneficial for marketers. This article explains why.