Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Time to organise your social networks
People automatically ditch people from their social networks to maintain a standard number of contacts. Without editing your networks you could remove connections you want to keep.
Knowledgeable websites sell more
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
Time to tell your web visitors a story
Stories have a powerful way of ensuring your message sticks. Research suggests that if you use stories people remember your website longer.
Season’s Greetings – 2013
Wishing you all the compliments of the season – if you celebrate it, a Happy Christmas. In the spirit of giving at this time of year, I would like to offer you a “Free Gift“. My weekly newsletter is full of business advice and tips and is published each week, …
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
How to get people to take notice of your emails
Competition for attention is fierce in emails. Here are tips on getting your emails noticed.
Most Internet activity is non-human
Don’t believe everything you read in your analytics reports; most of those visits to your website are not from real people.
Information is essential to website success
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Trust a banker to help you with your website
Trust in banks appears to be at an all time low. The problems at British banks show exactly what not to do with your website.
Brain studies reveal what to do with your website
You need to accept that nothing about online business is proven. Only testing and re-testing will work in the long term.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Facebook could be outliving its usefulness for business
Facebook content is getting less attention that it once was. Even Facebook is admitting if you want business content to be found you have to advertise.
Do you need to change your website?
Website owners often want to change their websites, improving design and function. But do they need to? Research suggests leaving well alone might be a good option.