Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Marketing staff in many businesses appear to have “seen the light” and realised that social media is essential in the future of online business. Indeed, according to a study by IBM 82% of Chief Marketing Officers plan to increase their investment in social media in the next few years. Indeed, …
Sales people up and down the land will be scaring their customers today. Not because it is Halloween, but due to the fact that sales people are taught that people buy because of fear. Nonsense. People do not buy because of fear, no matter what the sales text books tell …
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously …
The latest smartphone from Nokia might just sell. Not because it is brilliant – it might be for all I know – but because it is brightly coloured. Most mobile phones are the same colour – sort of grey, silver, black combinations. The white iPhone was massively attractive, of course …
Here’s a simple psychology project you can do yourself this weekend in your local High Street. Sit yourself down in the café or restaurant of your nearest department store and do a bit of “people watching“. All you have to do is count the number of shopping bags each person …
Yesterday I was in Brighton at a family funeral; my Auntie Mary, who was only in her mid-60s, was told a couple of months ago that she had just six weeks to live. She was a wonderful woman and so it was no surprise that the church had just as …
Are you watching The X-Factor…? Of course you are…! You’d be daft to miss the exploits of teen heart-throb Frankie Cocozza – especially as his mentor “chief judge” Gary Barlow said that he was really bad on stage last week, but that he had made a “comeback” this weekend. And …
What do you like best – reading something on-screen, or having a piece of paper in your hands and reading from that? Consistently, people claim that the subjective experience of reading from print is better than screen reading. Although we have to read millions of words from our screens each …
How many friends do you have on Facebook? Whatever the answer, I can tell how much grey matter you have in your “amygdala” – a small, almond shaped area deep within your brain. The amygdala plays a central role in emotion and in memory – probably helping us remember things …
Google has announced that it is “making search more secure”. What it is doing is ensuring that for all people who are logged into Google at the “dot com” site their searches will be encrypted. This, according to Google, is because search is “personal”. So, my first question is: what …
Here’s a conundrum for you. Let’s see if we can work it out. According to several studies, most business do NOT blog. Back in 2009 less than 16% of the Fortune 500 were blogging. And according to a study last year the number of companies blogging would rise to just …
Did you watch TV last night? Can you remember the adverts? Often, we can’t actually recall anything the advertisers spent millions on. What a waste of their money..! And if we can remember the advert it is usually because it was hugely creative – and then we can’t recall the …
Hate your inbox? Think again. All that emailing you do could be doing two things for you. According to a small study of Australian schoolchildren, email makes you more intelligent and increases your popularity at the same time. The research found that boys in particular were more popular the more …
What do you say when your partner asks “does my bum look big in this”? Do you think, well, actually, yes, it does make your butt look enormous and then say “That’s the perfect colour for you darling.” Or do you risk tears and tantrums by saying, “Sorry dear, but …
The former topless model, turned pop star, turned reality TV star, turned business woman, turned novelist Katie Price (aka Jordan) is now about to become a lecturer at Oxford University. Well, OK it is only a one-off lecture, but nonetheless she is going to speak at the Oxford Union – …