Social media does not rule

Businesses might not benefit from social media

You can’t move for advice – some of it on this website – about using social media in your business. But two new pieces of research published co-incidentally suggest that many businesses need to revisit the mad rush for being social. The first study is about mobile advertising. It was …

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Face width is important in business

Want to succeed online? Get a fat face to run your website…!

Psychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces made more profits than businesses where the leaders were …

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What do people think of your brand?

Online branding is taken to heart

Do you love LinkedIn? Are you a fan of Facebook? Do you adore Amazon? The chances are that online you have a brand which you are strongly connected with. And you will defend that brand with all your might – even if you don’t logically want to accept you do. …

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Believe in yourself and you will succeed

Lack of online success is a self-fulfilling prophecy

Nobody likes me, everybody hates me, think I’ll go an eat worms….!  These are the first words of a children’s nursery rhyme, made popular in the mid-1970s by the punk band, The Boys. But it’s also the song my mother sang to me whenever I was feeling sorry for myself. …

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Riots in London

Don’t blame Twitter or Facebook for London riots

Apparently, as I return from holiday, “mindless thugs” have overtaken London, setting fire to large parts of Croydon, rioting in Tottenham, upturning Ealing and running amok in Enfield. That’s to say nothing of the violence in Bristol, Birmingham and Liverpool overnight. The police seem helpless, politicians are rushing back from …

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Which Web Browser

Your choice of web browser reveals your intelligence

[box type=”alert” size=”large” style=”rounded” border=”full”] Editorial Note The study on which this blog post was based as now been revealed to be a hoax. Many media organisations, including the BBC, were taken in by the elaborate hoax. Nevertheless, the point about browser developers having an engineering rather than human user …

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Should you personalise your email marketing?

Dear “First Name”…..er…? We’ve all seen it – so-called “personalised” emails where the hapless Internet marketer has not set up their email software effectively, or hasn’t read the instructions on how to put together a personalised email. Or you get an email saying “Dear Subscriber” when you haven’t paid them …

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Can we learn from Hackergate?

The Prime Minister David Cameron is busy today answering questions from politicians trying to score points against him. His problem is he employed Andy Coulson, a former editor of the News of the World – the newspaper which illegally hacked into phones, paid the police for information and brought the reputation of three …

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Google affects your memory

Rupert Murdoch faces the British Parliament today in a bid to save his reputation. But probably, some of his answers will be of the “I don’t remember” variety. Indeed, the police officers who were quizzed a week ago seemed to have several memory lapses. Amazing how your memory disappears just …

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Using the web for personal stuff at work boosts business

The web is not a work time-waster after all

So, News of the World journalists now have more time on their hands. Plenty of time it seems to vent their spleen on Twitter, or get embroiled in arguments on Facebook. True enough, plenty of good journalists have now lost their jobs while their bosses who seemingly sanctioned illegal payments …

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Overwhelmed by the web? Keep a diary..!

So here I am, writing something else for you to read. Thanks for passing by. But I’m guessing that this is not the only thing you have to do today. Perhaps you also have work to do. Perhaps you also have things to write yourself. Perhaps you have other blogs …

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