Internet Psychologist
Online retailers must act now to address a critical issue around new EU cookie legislation or risk damaging user experience and customer conversions from May 2012, according to Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions. With only four months until penalties come into force, Maxymiser warns …
Many people who run businesses or who work in the typical office are not in the best mood to do the best. So, just how can you improve that situation and be more positive? You might not be able to afford the luxuries offered by Google to its staff, but at least there is one thing you can do which will significantly improve the mood of your staff – and yourself. What is it? You guessed it – blogging.
As social media increasingly becomes part of everyday business life for IFAs, IFA Life is urging financial advisers to take time out to learn the skills needed to leverage the new technology. Research from IFA Life indicates that 70% of IFAs have a profile on the networking site LinkedIn, but …
By Cedric Loiselle You probably have heard about online vendors that sell Facebook fans. Those who want to buy Facebook fans should understand what is in store before signing up. Sites like Usocial have become popular recently because they promise to fill your fan pages with “likers.” Before you get …
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying …
Being “number one” on a Google search results page is a much-wanted position for most businesses. Indeed, it has spawned a whole new industry – search engine optimization – and has led to hundreds of books on the topic, training courses, webinars and a seemingly endless array of blogs on …
Google is one of the most well known online brand names – indeed it is one of the top brands of any business. Yet the name is wrong…! The correct spelling is “googal” – the mathematical name for the number of items the founders of the company were hoping to …
Logan Tod & Co.’s 6th Annual Online Future Shopping Index predicts growth of between 18% and 22% during Christmas 2012 exceeding the rate of growth in 2011. According to the December 2011 online shopping survey of future retail trends, 26% of online shoppers are indicating that they plan to spend …
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
Author: Abe Cherian Once of the biggest secrets of achieving your goals, is discovering how to leverage time and money effectively. While that might seem obvious to some, others never really take the time to calculate what their time is worth. At a glance, it may seem as though most …
When the history books are written the names of Doreen Lawrence OBE, Neville Lawrence OBE and Stephen Lawrence will be writ large, along with the rest of this ordinary but amazing family, including Stephen’s brother, Stuart. It is almost unbearable to read the unbelievable way in which the Lawrence family …
By Reggie D James Studies over the last few years have resulted in determining that email marketing is much more effective than regular mailing. Ecommerce is the future; snail mail is the past. Research reported that in 2001, $1.1 billion in email marketing was sent out. This has increased 10 …
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google …
This Christmas, Mamboo.com noticed an average 40% increase in user activity. Could this be Santa’s ultimate present: love? The holidays may be the time for a new relationship, with Mamboo.com seeing an average of 40% more page views per user between Christmas and New Year. “It’s been a trend that …