Don’t do what other Internet Marketers do
Internet marketing is full of theories – mostly untested, but often accepted. Don’t go with the flow – do what works.
General
7 Psychology Books for Internet Marketers
These 7 psychology books will help anyone use the Internet in better ways. But they will also specifically help Internet Marketers.
Lawrence family shows us all how to behave
When the history books are written the names of Doreen Lawrence OBE, Neville Lawrence OBE and Stephen Lawrence will be writ large, along with the rest of this ordinary but amazing family, including Stephen’s brother, Stuart. It is almost unbearable to read the unbelievable way in which the Lawrence family …
Christmas Past or Christmas Present – which is best?
Charles Dickens knew a thing or two about human psychology. In “A Christmas Carol“, the main character Ebenezer Scrooge connects his past to his likely future and changes his behaviour as a result. Instead of being a miser, he dramatically alters his behaviour and becomes a model of generosity, providing …
How to attract website visitors – be interesting…!
Now tell me, why have you visited this page? Is it because you simply love being here? Or is it because you want to find out how to be interesting? Or are you just passing the time, skimming the web in the hope of finding something to while away the …
Yet more evidence that you should not focus on internet success
Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from …
Be proud of the rubbish and the nastiness you see on the internet
Everywhere you look online you will be reminded of nastiness, crime and downright evil. Whether it is a simple as a spam email, as complex as identity theft or as horrible as Internet trolling, you can’t avoid the negative aspects of the online world. There are rumours on Twitter, nasty …
Is Google having a panic attack…?
Google is a fine company – let’s get that straight at the beginning. They provide you and me with plenty of useful services. Even if you only use their search engine, can you imagine life without? We all depend on Google to a smaller or larger extent. And as a …
Love is alive and well online – Happy Valentine’s Day
Did you get any mystery cards today? Or did you know exactly who sent you those flowers or the chocolates? Perhaps you have had a romantic meal for two. On the other hand, it might just have been a normal day, rather like any other Monday. For many people Cupid’s …
Do not believe everything you read online – except this
Trust me, this is true. Honest. Believe me. But, apparently, there are some things on the Internet which are – there is no easy way of saying this – untrue..! That’s right, some of the pages on the Internet contain material that is made up, fabricated, even a blatant lie. …
Biased football referees prove value of website redesign
The referee might miss a foul depending on the direction of play. Will your website miss visitors in the same way? Fact. Football referees are biased. Those players in the World Cup who cry “foul” when the referee finds against them could well be right, according to a new study …
Know your online rights and win a prize
How well do you know your online rights? What information should you give online to commercial suppliers? And what protections should you look for in the small print? These are areas where the Consumer Affairs section of the European Commission is hard at work. Ther eare several European laws in …
EXCLUSIVE: Facebook to create new language
Facebook insiders have revealed exclusively to me that later today they will be announcing a new language which is set to revolutionise the web. At the moment the web is mostly in English, with other sites in Japanese, Chinese, and a multitude of European languages. The real difficulty is that …
Rare species killed off by the Internet
Conservationists are up in arms about the Internet. They are pointing out – ironically using the Internet – that the web is responsible for threatening more endangered species than ever. Apparently you can order a polar bear skin online, or if you want you can get a baby lion shipped …