Graham Jones introduces his new book Click.ology and explains what it includes to help you make more money online.
This presentation outlines Click.ology and The CLICK System of making money online
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
Customisation of websites means that people stick around longer and like your company more.
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.